Facebook will be introducing a new tool that will automatically caption video ads, this new feature is a welcome development as it cuts across all facebook users.It is a plus for advertisers as the feature makes their awareness more conspicuous, its a mini video hosting invention.
This tool ensures the short videos cant be ignored which is a good thing as messages are passed in a concise manner. The current template makes the sound go off until you click so you can scroll by to other posts. However, with the coming of this new tool it might be tough to completely gloss over other posts in the near future.
The tool will be reaching marketers in the course of the weeks ahead, and already in use in some part of the world. You’ll be safe for a while, folks. As it stands, captions might have an upside (other than allowing the hearing impaired to access what’s going on, if they choose): they could reduce the temptation for advertisers to use more distracting custom text in a desperate bid to get your attention.
This tool ensures the short videos cant be ignored which is a good thing as messages are passed in a concise manner. The current template makes the sound go off until you click so you can scroll by to other posts. However, with the coming of this new tool it might be tough to completely gloss over other posts in the near future.
The tool will be reaching marketers in the course of the weeks ahead, and already in use in some part of the world. You’ll be safe for a while, folks. As it stands, captions might have an upside (other than allowing the hearing impaired to access what’s going on, if they choose): they could reduce the temptation for advertisers to use more distracting custom text in a desperate bid to get your attention.
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